Tomi T Ahonen

Bestselling Author

Mr Tomi T Ahonen is a bestselling author of 12 books and a leading consultant in mobile with a global client base from the Fortune 500. Lecturing at Oxford University’s short courses on mobile, Tomi is referenced in over 140 books by his peers. Seen at over 300 conferences speaking in over 60 countries on all six inhabited continents, his cumulative audience has passed 100,000 people. His opinions are quoted in over 400 press articles such as Wall Street Journal, Business Week, the Economist and Financial Times. Forbes measured Tomi as the world’s most influential expert in mobile in 2012.

Tomi Ahonen is an ex-Nokia executive born in Finland who runs a boutique consulting company out of Hong Kong with clients around the world including Axiata, Bank of America, BBC, China Mobile, CNN, Economist, Ericsson, Google, HP, HSBC, IBM, Intel, Kaspersky, LG, Motorola, MTV, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, BNP Paribas, RIM, Saatchi, Sanoma, SK Telecom, Telefonica, Telegraaf, Telenor, TeliaSonera, Tigo and Vodafone.

A decade ago, Tomi Ahonen headed Nokia’s Global Consulting and oversaw Nokia’s 3G Reserach Centre. Before Nokia, he worked for the carriers/operators Elisa/Radiolinja and Finnet Group in Finland, and started his technology career at New York City’s first ISP: OCSNY. Mr Ahonen’s  accomplishments include creating the world’s first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world’s largest multi-operator billing system. 

Tomi Ahonen serves on the advisory boards of several startups and sits on the editorial board of the Journal of Telecommunications Management.  He is co-founder and co-chair of Forum Oxford. Twittering daily as @tomiahonen, his blog is Tomi Ahonen has patents in the mobile space and previously served in international telecoms standardization work. He holds an MBA in International Finance from St John’s University in NYC. Tomi’s latest book is ‘The Insider’s Guide to Mobile’ (2011).


Daniel Appelquist

Open Web Advocate, Telefónica Digital

Daniel Appelquist is a mobile and Web industry veteran technologist who has been bringing innovative and disruptive services to market for two decades. He was an early Internet and Web pioneer, and has been a dot-com CTO and later a dot-com refugee.

While at Vodafone, he helped to launch Vodafone Live! in the UK and has been instrumental in the development of industry standards initiatives and ventures such as dotMobi, the W3C Mobile Web Initiative, and device APIs such as the W3C Geolocation browser API. He has been a community instigator, founding MobileMonday London as well as the Mobile 2.0 conference series in San Francisco and the Over the Air hack days in the UK. In his current role as Open Web Advocate for Telefónica Digital he is working with Mozilla to bring FirefoxOS to market and build the ecosystem around HTML5 mobile web applications and simultaneously co-chairing the W3C’s Technical Architecture Group, a technical steering body for Web standards.


Peggy Anne Salz

Chief Analyst & Founder, MobileGroove

Peggy Anne Salz is the chief analyst and founder of MobileGroove. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert.

She is the author of the Everything Guide To Mobile Apps (available here), a practical book/e-book that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement. Peggy is currently collaborating with Wave Collapse on a series of mobile marketing thought leadership resources (also scheduled for publication in 2013) that draws from exclusive C-Level interviews to provide everyone in the ecosystem real-life insights and learnings they need to drive positive results further down in the purchase funnel.

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile industry news and developments, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

Peggy is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company. The reference work, which Peggy has written for four consecutive years, features analysis and exclusive interviews with dozens of industry influencers and executives.

Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.


Osama Manzar

Founder, Digital Empowerment Foundation (DEF)

Osama Manzar is a convert social entrepreneur spearheading the mission to overcome the information barrier between India’s rural sector and the so called developed society, through Digital Empowerment Foundation (DEF) – the not-for-profit organization founded to accomplish the mission;

Osama has been British Chevening Fellow in 2002 and recently in 2011 he was invited by US State Department for the “International Visitors Leadership Program”.

He just released his 4th Book called “NetCh@kra: 15 Years of Internet in India” ( His other titles are: “e-Content: Voices from the Ground” (; “Internet Economy of India”; “India’s Best e-Contents”, and “Development & Digital Inclusion”.

He is a Member, Working Group, Internet Proliferation & Governance for Ministry of Communication & IT and was a Member, Task Force on Growth of IT, ITES & Electronics HW Manufacturing Industry, Ministry of Comm & IT, India. He is also a member of the Advisory Board for National Optic Fibre Network (NOFN) of the Universal Service Obligation Fund (USOF) under Department of Telecom IT & Broadcasting, for the Community Radio Licensing, Osama Manzar is a member of the Screening Committee.

He has recently initiated a regional movement on “How Mobile can Empower Masses” through mBillionth Award South Asia, recognising and mentoring Mobile Content, Application & Services; In 2003 he launched India’s first ever award for choosing the best e‐content practices in India and South Asia through Manthan Award. Osama is the Chairman of the Manthan Award South Asia for “Digital Inclusion for Development”. Manthan Award has extended its reach to Asia Pacific region recently & has accumulated more than 4000 best e‐content practices in its nomination bank from India and other Asian countries.

Osama Manzar is e-Content Expert for India for World Summit Award (WSA), Grand Jury Member and member of Directors; http://www.wsis‐ In addition, Osama Manzar has been Jury Anchor for the Dataquest e-Gov Champion Award (2008), India, and for Bahrain e-Content Award (2009), Sri Lanka’s e-Content Award & Bangladesh e-Content & ICTD Award – National Digital Innovation (2010). He has been the moderator for e-North east Award Jury (2012). Further, he is the facilitator of the “Pearson Teachers Award” (Launch in 2012), an initiative of Pearson & NDTV in collaboration with Digital Empowerment Foundation.

He has been a part of the Professional Social Entrepreneurship Program by Social-Impact International; He has worked through Computerworld as assistant editor, head of Interactive Media Division of Hindustan Times and started a software company 4Cplus, for media publishers and quit the same to start off DEF in 2003.

He is a physics graduate and post-graduate diploma in Journalism. Osama has a credit of covering at least 200 ICTD case studies in India and South Asia, has travelled to over 2000 villages in India and South Asia, including 30 countries. Osama is fluent in English, Urdu, Hindi and can read and write Arabic and Persian.

Some of the works of DEF could be seen at:;;;;;;;;;;;;;


Maarten Lens-FitzGerald

Co-Founder, Layar

Maarten Lens-FitzGerald is the co-founder of Layar, the world’s leading mobile augmented reality (AR) and interactive print provider. The Layar app has over 30 million downloads on iPhone and Android. Over 40,000 publishers and brands are enhancing consumer engagement and adding additional revenue with enhanced advertisements using the Layar Creator, the self-service tool to create interactive print. Maarten is currently managing Layar’s US office in New York.

Maarten started as an Internet professional in 1993. He helped national and international companies take their first steps online. Later he developed permission-based strategies and campaign concepts focusing more on Web 2.0 and modern marketing. He moved on to mobile in 2007 when he co-founded Mobile Monday Amsterdam and later SPRXmobile where Layar was born.

In 2008 Maarten was diagnosed with cancer and become know as patient 2.0. He shared all his experiences through Twitter and his blog Maarten declared himself ex-patient 2.0 in the summer of 2009.

As a speaker and expert in Augmented Reality, Health 2.0 and online innovations, Maarten has had the opportunity to speak at Google Zeitgeist, TED University, WPP Stream, TEDxMaastricht, the Augmented Reality Event, the Annual Meeting of the New Champions of the World Economic Forum, DLD, Intel CEO Forum, Bankinter Foundation of Innovation, PaperCon and Mobile World Congress.

Caroline Lewko

CEO, Wireless Industry Partnership (WIP)

Caroline, known as the ‘connector’, has been in the mobile industry since
1995, as a coder, funder, community builder and entrepreneur. Recognizing the importance of mobile developers in the ecosystem, she started WIP in early 2006 to provide them the information, resources and necessary contacts. WIP builds mobile developer communities for clients such as AT&T, BlackBerry, Bluevia/Telefonica, Cisco, DTAG, GSMA, HTC, Immersion, Intel, London Book Fair, Neustar, Nokia, Orange, Sprint, Verizon and many more. WIP is best known for its own Developer Community activities such as WIPJams and the Mobile Community Calendar.

Caroline founded the Wireless Innovation Network of BC (WINBC now DIGIBC) in 2001, one of the world’s first regional mobile associations, and spearheaded the development and fundraising of Wavefront,one of the world’s first mobile accelerators, and is Past Chair of both organizations. She got her start in mobile in the Telecommunications Industry Group of Anderson Consulting (Accenture). Caroline also worked for a Hong Kong consultancy marketing an industrial park in China in the late 90s. She received her MBA from Dalhousie University and BA from the University of Manitoba. Caroline was named by Fierce Wireless as one of the Top Ten Women in Wireless for 2009. She is a Member of the ICT Advisory Board for Foreign Affairs and International Trade Canada (DFAIT), an Advisory Board member of Webinos, and Judge for the Most Innovative App in the GSMA Mobile Awards.


Jonathan MacDonald

Co-Founder, this fluid world

Jonathan is a renowned businessman and entrepreneur with two decades of experience assisting over 100 companies globally in the creation and execution of commercial and digital strategies. During his career Jonathan has, among other things, been responsible for creating the world-wide mobile strategy for Ogilvy, played a key role launching Blyk, an ad funded mobile network, created Ministry of Sound’s digital strategy, launched a Sky TV channel, and advised the British Government on how to support the music industry, in addition to having been a Chairman of the British Music Industries Association.

Jonathan’s vision, experience, contribution to the industry, entrepreneurial spirit and passion makes him a respected thought-leader and a widely requested speaker at key conferences and corporate events around the world. Jonathan is the author of cited books, whitepapers and articles on communication, social media and mobile, and has 100,000+ monthly readers of his blog, and 64,000+ twitter followers.

- created and launched one of the first UK/EU e-commerce platforms 1999
- assisted over 100 companies in digital strategy and execution
- consultant to UK Government on digital and education 2001
- managed and launched Ministry of Sound`s digital strategy 2006
- assisted launch of ad-funded mobile network Blyk 2007 to 2008
- winner of Mobile Marketing Innovation Award 2008
- created Ogilvy`s Global Mobile strategy 2008 to 2009
- voted #8 in RockStars of Web 2.0 by industry peers in 2009
- consulted on mobile strategy for development of Alcatel`s ad platform, Optism 2009 to 2010
- IAB Mobile Committee Board Member 2009 to 2011
- 100,000+ readers of blog per month at and 64,000+ twitter followers at @jmacdonald
- globally respected thought-leader, speaker and writer of whitepapers and articles on communication, social media and mobile

Here is some footage of Jonathan speaking:


Rohit Dadwal

Managing Director, Mobile Marketing Association Asia Pacific Limited

A highly visible industry advocate with over 18 years of experience in the internet, digital and mobile spheres, with experience spanning different roles and across different industry verticals.
He has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders. He also writes regularly on mobile and mobile marketing related matters, and has spoken at numerous industry events and conferences across the global markets, evangelizing digital marketing and mobile as marketing media to over 20,000 people.

Rohit sits on the board of the Digital Advertising Alliance (DAA) in Singapore, is an Advisor for the Internet and Mobile Marketing Association of the Philippines (IMMAP) and IDBYTE (Indonesia). In addition, Rohit is often called to serve as a judge for marketing awards across Asian markets, and is an award-winning business leader, who also mentors several young start-ups.


Tony Fish

Founder, iNeed

Tony Fish brings over twenty years of experience with leading brands, high growth companies and in venture capital, he is a board level executive in high tech crossing digital, web, telecoms, mobile and TV. Tony is passionate about technology and has a truly innovative flair. He is known for delivery, clear decision making, clarity in communication, a simple no-nonsense attitude, robust financial views, dealing with complexity and governance controls.

Tony Fish B-Eng MBA C-ENG FBCS FIET FCIM, is a consummate professional, acknowledged public speaker, an avid supporter of open standard and early stage growth tech companies. He is also an accomplished author: “My Digital Footprint: a two sided business model where your privacy will be someone else’s business” Nov 2009 and has previously co-authored two books on mobile and innovation: “Mobile Web 2.0: the innovators guide to developing and marketing next generation wireless/mobile applications”, August 2006; and “OpenGardens, the innovators guide to mobile data industry”, December 2004.


Martin E. Feldstein

CEO, Meriti – Cloud Broker

Martin is a telecommunications and internet specialist. He studied at the National College of Buenos Aires and Conway High School in the USA. A graduate of Argentina’s IAE Business School, Martin also studied at the Sorbonne in France.

Martin is the creator of the Mobile Solutions Seminars and ForoMovil, the first Hispanic forum focused on Cloud Computing and Mobility. He has developed partnerships with Lotus, IBM, Oracle, Microsoft, Google Enterprise and Amazon Web Services. A founding member and coordinator of the Clementina Foundation, Martin acts as a business mentor and consultant at IAE Business School. He is a member of the Entrepreneurs Network of the Government of the City of Buenos Aires.

Martin has participated as a juror for Google’s Apps Developer Challenge and for the Intel Challenge at the ITBA Entrepreneurship Centre. His published articles include analyses of the new nomadism and mobility in the twenty-first century business. He has lectured at national and international events hosted by IBM, Microsoft, Telefónica de Argentina, Telecom Personal, Movistar, AT&T, Telmex and Google Enterprise, amongst others.


Paul Berney

CMO & MD EMEA, Mobile Marketing Association

Paul has over 25 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.

He has spent the past nine years in mobile marketing and has been a speaker at over 220 mobile events across the world, speaking to more than 32,000 people.

Paul is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct Marketing, a Chartered Marketer in the Chartered Institute of Marketing, a Member of the CMO Council and a mentor in the Marketing Academy.


Raimo van der Klein

Owner, Amsterdam Industries

After working in sales and marketing for more than 6 years at Nokia and acting as Principal Innovation Manager at the leading Dutch mobile operator KPN, Raimo started as a freelancer in the mobile domain in 2007. Raimo’s first client was NOS (news and sport broadcaster in the Netherlands) for whom he developed a successful mobile strategy and launched the most innovative mobile application for the 2008 Olympics. During these early days as a freelancer he also founded Mobile Monday Amsterdam, which quickly became the largest and most successful Mobile Monday in the world.

In 2008, Raimo became co-founder and partner at SPRXmobile. SPRXmobile was a mobile agency focusing on strategy and concept development with clients including Vodafone and Rabobank. SPRXmobile launched Layar in 2009; Raimo was CEO of Layar until 2012. As CEO, he secured €12.5 million in funding and made Layar the largest Augmented Reality platform in the world with more than 30 million downloads of the Layar app and more than 45,000 participating developers and editors.

Dr Madanmohan Rao

Research Advisor, Asian Media Information and Communication Centre

Dr. Madanmohan Rao is a mobile media author and consultant from Bangalore, India. His most recent book is ‘Global Mobile: Innovations and Applications for the Worldwide Mobile Ecosystem.” He is the editor of over 12 books spanning five book series including The Asia Pacific Internet Handbook, The Knowledge Management Chronicles, World of Proverbs, Global Citizen and AfricaDotEdu. He is the research projects director of Mobile Monday, a global network of mobile startups, and research director of YourStory, a platform for startups and investors. He is also a co-founder of the Bangalore K-Community, a network of knowledge management professionals, and a DJ and columnist in world music and jazz.

Madan was formerly the communications director at the United Nations Inter Press Service bureau in New York, vice president at IndiaWorld Communications in Bombay, and research director at the Asian Media Information and Communications Centre in Singapore. He graduated from the Indian Institute of Technology at Bombay and the University of Massachusetts at Amherst, with an M.S. in computer science and a Ph.D. in communications.

Madan is a frequent speaker on the international conference circuit, and has given talks and lectures in over 80 countries around the world. Madan was on the nominating committee of ICANN (International Corporation for Assigned Names and Numbers). He is on the board of editors of the journal Electronic Markets and the Journal of Community Informatics, and was on the board of the journal Convergence.

Madan has served as a juror for the Manthan South Asia e-Content Awards, mBillionth South Asia Mobile Content Awards, World Summit Awards Mobile, Mobile Monday Global Peer Awards, and Mobile Marketing Association Global Awards.

As adjunct faculty at the Indian Institute of Information Technology in Bangalore, Madan coordinates exchange programmes with Malmo University in southern Sweden. He is also adjunct faculty at the International School of Information Management.

Madan is conference chair or on the conference committee for the following events: Innovation Africa Digital Summit, Mobile Monday Global Summit, Mobile India, RFID India, and AMIC annual. He has chaired and spoken at a number of telecom events ranging from the WiMax Forum to VoIP Asia.

Madan is a prolific blogger and tweeter and can be followed on Twitter at @MadanRao


Lawrence ‘Lars’ Cosh-Ishii

Founder and MD, Mobikyo

Founder and MD of Mobikyo; we publish Wireless Watch Japan, organize Mobile Monday Tokyo, operate Mobile Intelligence guided missions and provide related research and advisory services.

Based in Tokyo from 2001, dedicated to mobile full-time, I have gained a unique understanding of – and wide network of contacts with – telecom operators, handset makers as well as many content, application and service providers both in Japan and abroad.

As founder and organizer of MoMo Tokyo since 2004, I’ve met countless members participating at events in Barcelona, Hanoi, Helsinki, Islamabad, Jakarta, Jo’burg, Kampala, Kuala Lumpur, Las Vegas, Los Angeles, Nairobi, Rio de Janeiro, St. Petersburg, Seoul, Singapore, Stockholm, Tallinn & Vancouver. I’m also involved with The Mob Rulz and global projects.

Often interviewed by international media, and frequent contact point for industry players visiting Tokyo, I’m a fixer for executive tours, producer of custom research reports and energetic speaker at global conferences. A cut & paste coder – recovering rock & roller – who loves to shoot film and is always looking to connect the dots!

It’s my honor and pleasure to serve as a bridge between mobile in Japan and the world. I have a strong grasp on the entire ecosystem, built a fantastic network of contacts and earned a reputation for simply calling a spade a shovel. After a decade+ on this ride, I can still honestly say every day is a rush.


Alex Tan

co-Founder, ALT Consultants

Mr Alex Tan MIM (UK), AIAM (UK), MBA (USA) has extensive experience in a variety of senior management positions. He is the co-founder of ALT Consultants, a consulting company operating in Sydney and Singapore for over two decades. He is also the Co-Founder and CEO of APAC Cache Pte Ltd, an organization focused on providing high speed internet solutions to Telcos and ISPs.

He was on the Board of Directors for:
— Telstra Corporation Thailand & Singapore (Regional Director for Indochina and South Asia)
— Samart Telecoms Public Company (CEO of Samart Telecoms group of companies)
— I-Mobile International Group (Group Managing Director for I-Mobile group of companies)
— Nokia Siemens Networks APAC (Country Director)
— Deutsche Telekom Asia (CEO for Asia Pacific and Middle East)

He is an accomplished and experienced Public Speaker and Trainer:
— Australian Inst. of Management (AIM) 1989-1993 (conducted more than 20 Public workshops in Sydney & Melbourne).
— Singapore Institute of Management (SIM) 2011 – present.
— Keynote Public Speaker and Moderator at many major seminars and events.
— Over 32 years’ working experience in Senior Management.


Peter Miles

Chief Executive Officer, Subtv


Andy Zain

Executive Director, mig33

Andy Zain is one of the pioneers in mobile services in Southeast Asia, having launched the first mobile VAS and ringtone business in Indonesia in the late 1990s. He helped some of the biggest content brands such as Disney Mobile, Cartoon Network and Yahoo! Mobile with market entry in the emerging market.

Andy founded Mobile Monday Indonesia (the largest networking forum for mobile professionals in Indonesia), runs the Jakarta Founder Institute (a tech startup mentorship program), and is involved in various high growth tech startups in the region as investor, advisor and board member. Andy is a serial entrepreneur, having founded five tech related companies in Southeast Asia. He previously served as Director of SkyBee Tbk, an Indonesian publicly listed company offering new media, advertising and telecommunication products.


Gerd Leonhard

Futurist, Author, CEO of The Futures Agency

Gerd Leonhard is a well-known Futurist and Author of five books, a highly influential Keynote Speaker, Think-Tank Leader & Advisor, and the Founder of Gerd also serves as Visiting Professor at the Fundação Dom Cabral (São Paulo, Brazil). He is wellknown as the co-author of the influential book ‘The Future of Music’ (Berklee Press, 2005), and as the author of ‘The End of Control’ (2007), ‘Music 2.0’ (2008), ‘Friction is Fiction’ (2009, Lulu Publishing), and ‘The Future of Content’ (Kindle-only, 2011). His new book “From Ego to Eco” will be released in 2012.

Gerd’s background is in music and the music business; in 1985 he won Berklee College’s ‘Quincy Jones Award’ and subsequently spent 10 years working as a professional guitar player, composer and producer. He then caught the Internet bug and became a digital media entrepreneur, serving as CEO with several Internet startups, based in San Francisco for 7 years. In 2002, Gerd returned to Europe and started his career as Futurist, Keynote Speaker and Strategic Advisor.

He now travels around the globe and speaks at major conferences and events, company retreats, seminars and in-house trainings on the Future of Business, Sustainability, Environmental Policy and Climate Change, Media, Content and Entertainment, Technology, Marketing, Advertising & Branding, Telecommunications etc. Since late 2011, Gerd has been widening the scope of his work to include some of the most pressing ‘green’ issues such as sustainability and ‘sustainable capitalism’, renewable energy, climate change and global warming.


Jari Tammisto

CEO & President, MobileMonday Global

Jari Tammisto’s career in mobile technology, business process automation, and start-up innovation has spanned the globe with over 20 years of strategic entrepreneurial leadership and success. His vision and extensive global network of industry influencers was the drive behind the founding of MobileMonday, now the world’s leading global community to enhance peer leadership, knowledge, and communal concepts, from local to global. The MobileMonday network now operates chapters in over 150 regions/countries under his leadership.

Jari has been a Partner and Chairman of the Board of 11 start-up companies and an executive member of Finland’s Technology Fund (TEKES). He has been honoured with the World Brand Leadership award in 2009 in Mumbai, India, and with the special Internationalisation Award from Finland’s President Tarja Halonen.

Jari was voted by the readers of Finnish Business Media (Taloussanomat) as one of the three most influential business entrepreneurs in Finland. He has lived and worked in Finland, Germany, USA, New Zealand and Singapore. He holds a BBA from Florida Atlantic University, USA and an eMBA from Helsinki School of Economics, Finland.

Michael J. Becker

North American Market Development & Strategic Advisor, SOMO

Michael J. Becker is a passionate, international, entrepreneur, evangelist, volunteer and scholar. He is dedicated to a life of learning and helping individuals and their organizations achieve commercial success through the understanding and effective application of mobility and its impact on their business.

Becker holds a number of roles in the industry: he is a North American Market Development and Strategic Advisor to SOMO, the world’s largest independent global mobile solutions company; a North American director and advisor to the Mobile Marketing Association (MMA); a trustee for Marketing Edge, a non-profit educational foundation; a professor of mobile marketing for National University; a doctorate candidate at Golden Gate University, his research is focused on the currency of personal information and the application personal data clouds to drive relevant consumer engagement within the marketing mix; and a number of other industry advisory roles.

He also frequently speaks at industry and corporate events and is regularly interviewed by news and trade publications on mobile marketing trends. Previously, Michael was the MMA’s North American Managing Director and the co-founder of iLoop Mobile (now Archer Mobile), a solutions provider of advanced multimedia messaging solutions.

He has also authored and co-authored numerous articles and books, including Mobile Internet for Dummies, Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies and founded and oversaw the publication of the award winning MMA International Journal of Mobile Marketing.


Susanna Hasenoehrl

Principal, Brandoxination Consulting

Susanna Hasenoehrl helps brands and businesses create experiences people love on their phones and tablets. For Susanna, this is less about mobility and more about personalised marketing and commerce – connecting with the individuals in a way they like, when they like it.

As Principal at Brandoxination Consulting and a mum of two, she navigates her life and work through her phone. Brands that fail to deliver in that channel deeply frustrate her, and she is here to fix it. Susanna knows she is not the only one checking her mobile an average of 150 times a day. The connected world? Yes, please. After almost two decades outside of her native Finland and the world
gravitating towards Asia, Susanna calls Singapore her home.


Michael J. O’Farrell

Founder & Chief Mobile Officer, The Mobile Institute

Global Subject Matter Expert in the Mobile Industry since 1992.

Michael is Founder of The Mobile Institute; Vice-Chairman at ooober; Board Member of the Mobile Experience Innovation Centre; and Co-Author of Mobile Internet For Dummies. As a global subject matter expert on the mobile industry, Michael has been a notable mobile technology pioneer and considered a leading mobile industry futurist.

Over the last 20 years, Michael has played a key strategic role in the launch of innovative new mobile products and services internationally with organizations including Accenture, Carlson Marketing, dotMobi, Ericsson, FedEx, Ford, Google, GSM Association, the Initiative for Open Authentication, Kimberly-Clark, Microsoft, Mobile Marketing Association, MOCOM 2020, Motorola, National Bank of Canada, Nokia, Open Mobile Alliance, Personal Communications Industry Association, RBC Financial, RSA Security, Samsung, Syniverse, TD Waterhouse, VeriSign, Yellow Pages, Visa and mobile network operators globally including Bell, Eurotel, Hutchison 3, Microcell, Orange, Orascom, Rogers, Swisscom, T-Mobile, Telecom Italia, Telefónica, Telenor, Telus, Vodafone and more.

In addition to shaping the early market practices of the Open Mobile Alliance, Michael was a co-founder of MOBILEINNOVATIONWEEK, the dotMobi Advisory Group & Policy Advisory Board, the Wireless Advertising Industry Association (now the Mobile Marketing Association), the PCIA Global Initiative and the WAP Forum’s Developers Expert Group (now the Open Mobile Alliance).

Since the early 1990s, Michael has been a featured speaker at over 100 intercontinental events, chaired international forums, and has co-authored mobile industry best practices, guidelines, research, articles and interviews focused on the next wave of opportunities to service over 6 billion mobile consumers world-wide.


Chetan Sharma

President, Chetan Sharma Consulting

Chetan Sharma is President of Chetan Sharma Consulting and is one of the leading strategists in the mobile industry. Executives from wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space and is probably the only industry strategist who has advised each of the top 6 global mobile data operators. He is considered a leading authority on the mobile data technologies and consumer trends. Some of his clients include NTT DoCoMo, Disney, KTF, China Mobile, Toyota, Comcast, Motorola, FedEx, Sony, Samsung, Alcatel Lucent, KDDI, Virgin Mobile, Sprint Nextel, Skype, AT&T Wireless, Reuters, Juniper, Qualcomm, Microsoft, Reliance Infocomm, SAP, Merrill Lynch, American Express, and Hewlett-Packard.

Chetan is the author or co-author of 12 best-selling books on wireless including Mobile Advertising: Supercharge your brand in the exploding wireless market and Wireless Broadband: Conflict and Convergence. He is also the editor of the Mobile Future Forward Book Series. His books have been adopted in several corporate training programs and university courses at NYU, Stanford, and Tokyo University. His research work is widely quoted in the industry. Chetan is interviewed frequently by leading international media publications such as Time magazine, New York Times, Wall Street Journal, Business Week, Japan Media Review, Mobile Communications International, and GigaOM, and has appeared on NPR, WBBN, and CNBC as a wireless data technology expert. He is also the chief curator of the mobile thought leadership executive forums – Mobile Future Forward and Mobile Breakfast Series.

Chetan is an advisor to CEOs and CTOs of some of the leading wireless technology companies on product strategy and Intellectual Property (IP) development, and serves on the advisory boards of several companies – both startups and fortune 500. He is also a sought after IP strategist and expert witness in the wireless industry and has worked on and testified in some of the most important cases in the industry such as Qualcomm vs. Broadcom, Samsung vs. Ericsson, Sprint vs. Verizon. Chetan is a senior member of IEEE, IEEE Communications Society, and IEEE Computers Society. He has a Master’s of Science degree in Electrical Engineering from Kansas State University and a Bachelor of Science degree from the Indian Institute of Technology, Roorkee.


Gary Schwartz

President & CEO, Impact Mobile

Gary Schwartz has been named the Mobile Commerce Evangelist of the Year 2013. Mr. Schwartz has been at the frontlines of the mobile industry for over a decade and is the author of two books, “The Impulse Economy: Understanding Mobile Shoppers” and “Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumers,” both of which highlight the current state of the mobile commerce space and chronicle the significant impact that the mobile revolution is having on consumers, retailers and brands.

Toronto-based Mr. Schwartz is also Chair Emeritus Mobile for the Interactive Advertising Bureau, Director & Chair Emeritus for the Mobile Entertainment Forum NA, and Global Director of the Location Based Marketing Association. As president of Impact Mobile for the past 12 years, he has helped retailers leverage mobile technology to advance their marketing goals.


Dave Birch

Director, Consult Hyperion

David G.W. Birch is a Director of Consult Hyperion, the IT management consultancy that specialises in electronic transactions. Here he provides specialist consultancy support to clients around the world, including all of the leading payment brands, major telecommunications providers, government bodies and international organisations including the OECD. Before helping to found Consult Hyperion in 1986, he spent several years working as a consultant in Europe, the Far East and North America. He graduated from the University of Southampton with a B.Sc (Hons.) in Physics.

Described at the Oxford Internet Institute as “one of Britain’s most acute observers of the internet and social networks”, in The Telegraph as “one of the world’s leading experts on digital money”, in The Independent as a “grade-A geek”, by the Centre for the Study of Financial Innovation as “one of the most user-friendly of the UK’s uber-techies” and in Financial World as “mad”, Dave is a member of the editorial board of the E-Finance & Payments Law and Policy, a columnist for SPEED and well-known for his thought leadership blogging at Tomorrow’s Transactions.

At the start of 2013, he was ranked the number 1 influencer in European emerging payments by Total Payments magazine.

He has lectured to MBA level on the impact of new information and communications technologies and contributed to publications ranging from the Parliamentary IT Review to Prospect. He wrote a Guardian column for many years. He is a media commentator on electronic business issues and has appeared on BBC television and radio, Sky and other channels around the world.